During the early 20th century, the removal of pubic hair in both men and women was fashionable for some sectors of society in Germany. Generally speaking, an increasing acceptance of exposing certain areas of the female body encouraged hair removal. Smaller swimming costumes and more nakedness contributed to the feeling that hairiness was unattractive. Pubic hair is now removed for hygienic, but mainly aesthetic reasons. Women regard body hair in general as unhygienic. Besides cleanliness, body odour also plays a role. Only at the end of the 20th century do we see an increase in the number of men wanting to have hair removed, particularly in the USA. A non-representative survey in a men's magazine concluded that 61% of men remove their pubic hair.